Broadcasting — Booster Club Guide

You Shouldn’t Be
Paying for This.

A professional sports broadcast isn’t a cost center for your program — it’s a revenue opportunity. Every sponsor spot, every jumbotron placement, every pre-game slideshow is money that goes back to your booster club. Here’s how the model works.

The first thing booster clubs hear when we quote a professional broadcast is: “We can’t afford that.” The second thing they hear from us is: “You’re thinking about it wrong.” A live sports broadcast isn’t a line item in your budget. It’s a platform. And platforms make money.

The Sponsorship Inventory in a Single Broadcast

Every live game broadcast carries multiple independent revenue opportunities. Most booster clubs who work through this list realize they’ve been leaving significant money on the table every season.

Presenting Sponsor “Tonight’s game is presented by [Local Business].” Every opening, every return from break, every mention of the game includes the sponsor name. This is the highest-visibility placement and typically the highest-value sale. A local car dealership, a regional bank, or a healthcare provider will pay well for this spot because their brand is tied to the entire event.
Replay Sponsor “That replay brought to you by [Sponsor].” Instant replay is one of the most-watched moments in any broadcast — the big play just happened and everyone wants to see it again. That attention has a price, and local businesses know it. A replay sponsor slot is an easy sell because it feels premium without dominating the broadcast.
Ticker Sponsors A scrolling lower-third ticker across the bottom of the screen carries sponsor names, messages, or taglines throughout the broadcast. Multiple sponsors can share this placement, which means multiple separate sales for a single production slot. Businesses pay for consistent, repeated visibility — that’s exactly what the ticker delivers.
Commercial Breaks 15 to 30-second spots during halftime and between quarters. Local businesses can provide a produced spot or we can build a simple graphic with their logo and message. This is the format local advertisers understand — it’s a TV commercial for their community audience, without the TV station price tag.
Pre-Game Sponsor Slideshow Before kickoff, when the broadcast is live but the game hasn’t started, the stream runs a sponsor slideshow. Fans who tune in early see every sponsor on rotation. This is often the easiest sale for booster clubs because there’s no production requirement — a logo and a tagline is enough. You can sell as many slots as the slideshow can hold.

Add the Jumbotron and You Have a Second Inventory

When you pair the broadcast with a portable LED jumbotron at the venue — available for rent through Coastal Mobile Screens at a rate that makes even more sense when booked alongside a ClickingSpree production — you double the sponsor inventory. Now you have in-venue placements that reach everyone at the stadium, not just the stream audience.

A business that sponsors the broadcast reaches online viewers. A business that sponsors the jumbotron reaches the crowd in the stands. A business that does both reaches everyone. That’s a value proposition local advertisers don’t get anywhere else in your community, and it justifies a higher price point.

How Booster Clubs Make the Math Work

A booster club that works its sponsorship inventory aggressively can not only cover the cost of a professional broadcast — it can generate a meaningful surplus that goes directly back into the program. We’ve seen it happen. Schools with booster clubs that know how to sell local sponsorships treat the broadcast as a fundraiser, not a budget line.

The starting conversation with local businesses is simple: your logo is in front of every parent, grandparent, and alumni who watches this team — and a lot of them are in this community spending money at local businesses. A $500 replay sponsorship for a 10-game season is $50 per game for a brand impression that lasts the entire broadcast. No other local advertising vehicle delivers that.

The businesses that say yes first are the ones already connected to the school community: local auto dealers, orthodontists, real estate agents, insurance agencies, HVAC companies, restaurants. They already care about the program. They just needed someone to ask with a clear offer.

Let’s Build the Broadcast That Pays for Itself

We’ll walk you through the sponsorship model, help you price your inventory, and produce a broadcast that makes your community proud — and makes your booster club money. Start with a quote and a conversation.

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