Automotive SaaS — Resource

The Recall Is Open.
The Car Is For Sale. Now What?

Every day, cars with open recalls are listed for sale in your market. The seller doesn’t know. The buyer won’t know until it’s too late. Your franchise can fix it for free — if you find it first.

There are vehicles listed for sale right now in your market — on Facebook Marketplace, AutoTrader, Cars.com, Craigslist — that have open NHTSA safety recalls. The seller doesn’t know about the recall. The buyer won’t find out until something goes wrong. And the franchise dealer who could fix it for free, reimbursed by the manufacturer, has no idea the car exists. That’s the gap Total Recall closes.

How It Works

1. Scan local listings Total Recall continuously monitors vehicle listings in your market area. When a car matches a brand your franchise is authorized to service, it flags the listing.
2. Pull the VIN and check against NHTSA Every flagged vehicle gets its VIN run against the NHTSA open recall database. If there’s an active recall your franchise can remedy, the system surfaces it.
3. Deliver the opportunity to your BDC Your service BDC gets a clean, ready-to-work lead: the listing, the VIN, the open recall, and the contact information for the seller. Everything they need to make one call.
4. Make the call before the car sells “Your vehicle has an open safety recall. We can fix it for free before you sell it — no charge to you, takes about an hour.” That’s the pitch. The manufacturer pays for the repair. You get the car in the service lane.

Why This Works

Recall repairs are manufacturer-reimbursed. There is no cost to the vehicle owner. There is no price objection. You’re not selling anything — you’re doing them a favor and getting paid by the manufacturer to do it. It’s the easiest yes in automotive service.

The seller benefits because a recall-clear vehicle is easier to sell and commands a better price. The buyer benefits because the car they’re buying doesn’t have a hidden safety issue. Your service lane gets a reimbursed repair, a new customer relationship, and a shot at the next service visit from whoever ends up owning the vehicle.

And because you’re reaching out to sellers, not registered owners, you’re finding vehicles that would never show up in a DMS match or a traditional recall mailer campaign. These are leads your competitors don’t have because they’re not looking for them yet.

Who It’s Built For

Franchise dealers authorized to service GM, Ford, Stellantis, Toyota, Honda, and other major brands. If you have a service lane and a BDC that can make outbound calls, Total Recall gives them a lead source they can work every single day with a reason to call that doesn’t require a sales pitch.

See Total Recall for Your Franchise

There are cars with open recalls listed in your market right now. Total Recall finds them before they sell.

View Total Recall Talk to Us
Common Questions

About Total Recall

How often does it scan for new listings? +

Every 24 hours. New listings added to the market are picked up on the next scan and included in that day’s lead report.

What manufacturers does it support? +

All major manufacturers — GM, Ford, Stellantis, Toyota, Honda, and others. You configure it for the brands your franchise is authorized to service.

Does it need to integrate with our CRM? +

No integration required. Total Recall emails a CSV daily with new vehicles listed for sale that have open recalls your franchise can address. You can also access the admin panel to fine-tune results — filter out makes your location realistically won’t service, adjust your market radius, and control exactly what lands in your inbox.

Can we filter the results we receive? +

Yes. The admin panel lets you fine-tune exactly what you get. A local Chevy dealer is technically capable of GMC repairs, but if GMC trucks rarely come to their location, they can filter those out of future emails. You control what shows up and what doesn’t.